Gartner analyst Jeff Mann has an interesting take on social media in the workplace. He says,
"Social interaction is the way most value is delivered in the modern work environment and predicted that by 2012, the primary role of business networks will be to support social interactions, not routine business transactions."
Most value in the modern work environment is delivered through social interaction and our organizations have no way to measure this value. At best we're using stone-age tools like manual browsing, performance reviews, and email studies to find out who is interacting with whom.
via Accidentally on Purpose and PC World.